The National Retail Federation (NRF) predicts Halloween spending is on the rise this year with Americans averaging $66.28 on costumes, with total holiday spending expected to reach $5.8 billion. Consumers who look up “party supply stores” in Yellow Pages local search tools will spend an even greater amount, averaging $109 per visit, according to the Local Media Tracking study conducted by Burke for the Yellow Pages Association (YPA).

Just days away from Halloween and consumers across the country racing to party supply stores to make their last-minute preparations to celebrate the big day. Of the more than 28 million yearly references made to the party supplies heading in print and Internet Yellow Pages, there is a marked increase in searches occurring in October.

Additional stats you may find interesting:

· Families drive references: Married women with families drive references in the party supplies category. More …